Conceived in its entirety by Wednesday – from the brand identity to overall business strategy – MR PORTER was the answer to a core need: an inspirational shopping destination for men that spoke with gravitas and authority on style.


A spirit of craftsmanship, clarity and personal touches was woven through the MR PORTER brand identity. The highlight was a completely bespoke and dynamic font used throughout the brand experience, such as thank you cards with each purchase. Inspired by the handwriting of Sir Francis Bacon, the font changes in shape and expression with each letter when applied, ensuring it never appears the same when in combination with other letters.

Design and Content Strategy

MR PORTER’s initial and on-going success was underpinned by the commitment to a content-driven commerce experience, where all shopping interactions were touched by expert inspiration and education. Wednesday designed the entire digital experience, from product pages through to The Journal, MR PORTER’s dedicated editorial hub.

Brand Strategy

MR PORTER was created to provide men with an online shopping destination that blended the best of men’s style with an elevated and refined editorial sensibility. The connection to an authentic and aspirational masculine world was brought to life by casting real men, not models, to portray style in a relatable and engaging manner.

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