Wednesday is an integrated creative agency, specialising in the fashion, luxury, retail and lifestyle sectors. Founded in 2004, Wednesday operates with a staff of more than 120 people from offices in London and New York.


Built to drive desire and demand across multiple channels, Wednesday’s advertising campaigns combine creative sensibility, nuance, taste and commercial acumen across a wide spectrum of clients.

Whether print, television, digital or truly integrated, all campaigns draw upon Wednesday’s connection to the industry’s leading talent – photographers, illustrators, models, stylists, writers and videographers – and are attuned to the visual and written client brand values and aesthetics. All Wednesday campaigns are informed by deep brand strategy and insight, and produced by our teams to ensure the resulting images and messages have cut-through and impact in a crowded and competitive client market.


Through detailed creative and strategic leadership, Wednesday helps clients realize their brand identity and marketing roadmap.

An innate understanding of the subtlety of contemporary brand design, married with expertise in market environments, cultural trends and the wider industry, ensures client branding and strategy projects are consistently distinct and commercially relevant.


Completely in sync with the realities of commercial success within the fashion, luxury and lifestyle market, Wednesday’s platform-agnostic e-commerce solutions combine unique visual design; robust user experience; informative and inspirational content; and beautiful art direction. Our evolving approach delivers a memorable and engaging digital iteration of the brand world by weaving content and commerce with best practices to drive conversion and brand engagement.

Business Evolution

Using its industry knowledge and expertise, Wednesday regularly partners with clients on often ambitious, wide-ranging and sector-defining business evolution projects.

These projects range extensively, from analyzing and interpreting market opportunities; reorganizing internal client team structures to meet a new business direction; identifying and shepherding clients into new territories and ventures; or advising on deeper engagement strategies and tactics.

Regardless of the specific intent of the client brief, Wednesday identifies the opportunity from a commercial level and then provides thought-leadership to guide the client toward realizing its strategic ambitions.

Content Strategy

Wednesday helps clients articulate the potential of their story through Content Strategy. Wednesday’s content strategies consider all available communication touchpoints – from mobile, to website, CRM, social, in-store and beyond – to create an inspiring yet pragmatic framework for powerful storytelling that drives brand engagement and conversion.

Wednesday also helps clients establish internal editorial teams and processes, ensuring the content strategy can be consistently executed to the required standard well after it has been implemented within the business.