In a world that is increasingly global, digital and experiential, Wednesday believes that brands have an opportunity to build relationships with a new generation of consumers, and capitalise on their role in cultural expression.

At the creative forefront of fashion, technology and culture, we help brands inspire and innovate.

Wednesday has been in the business of making moments for the world’s most important fashion, culture and lifestyle brands, producing some of the most iconic campaigns, websites, and brand experiences of our generation.

Americas Enquiries

Svéta Doucet
President
Wednesday Americas
newyork@wednesdayagency.com
1285 Av of the Americas FI.7
New York, NY 10019
+1 646-496-4734

fashion
Mr Porter

website

Establishing the Quintessential Menswear Destination

Wednesday identified a need in the marketplace for an online men’s style destination that carried a comprehensive range of quality brands and could serve as an authority on men’s style, and subsequently pitched the idea to fashion e-commerce leader Net-a-Porter.

Collaborating with NAP, Wednesday produced a new brand which, with its integration of content and commerce, is still hailed as a benchmark not only within the luxury menswear market but also more generally in the fashion and retail industry. Wednesday were responsible for all aspects of brand-creation, from naming, logo design and visual language to the end-to-end packaging and website experience design.