BALENCIAGA MOBILE IS LIVE
Wednesday London is pleased to announce that the Balenciaga mobile site is now live.
Wednesday has once again teamed up with the Parisian fashion house to further develop their digital offering by creating a luxury and seamless m-commerce experience that holds true to the Balenciaga creative vision.
The site has been design with inherent mobile functionality that allow users to discover the brand, browse the collections, sign up for the newsletter and ultimately purchase their favorite items wherever they are.
The launch of Balenciaga m-commerce positions the brand ahead of its competitors and provides their customers with a multi-channel offer.
Visit Balenciaga from your mobile.
WEDNESDAY ARE WORKING WITH CANDELA
Wednesday is excited to announce its partnership with Candela to redesign and launch their e-commerce site.
Wednesday will also serve as a strategic advisor to grow the brand and its business to meet Candela’s goals and business objectives. Candela is a unique brand blending urban style with ranching and folk gaucho influences. Candela started its brand as a t-shirt company and has grown into a ready-to-wear and footwear company seeing its seventh season coming to fruition. Candela’s business grew at double digit rates during the 2007-2009 recession. While footwear sales account for 60% of annual revenues, the ready-to-wear collection is growing at a faster rate. In light of this success, the company has focused on capitalizing on its target market, honing in on its clientele, expanding through its e-commerce site and plans to continue to produce high quality, affordable products for the women that loves fashion. Gabriela Perezutti, the designer and visionary for the company, has been accepted as a CFDA member in 2012.
The new site will be Candela’s flagship store and will launch December 2012.
Florabotanica is now live
Wednesday London is excited to announce that the new Balenciaga fragrance campaign, Florabotanica, is live.
Wednesday London has been assisting Coty Prestige in creatively realizing the online and mobile launch of the latest Balenciaga fragrance, featuring actress Kristen Stewart. This experience led site allows users to browse the collection while discovering the story behind the beautiful new bottle and scent.
The experience focuses around the ‘Hidden Garden’, a mysterious place where users are able, not only to explore and create a deeper connection with the new perfume ‘Florabotanica’, but also access exclusive content, including a behind the scene video of Kristen Stewart. To access the Hidden Garden, users will need to insert a secret key, which can be found inside the Florabotanica packaging together with a QR code that can be scanned using a mobile device.
Kristen Stewart starred in a Live Interview streamed through the site on Thursday 18th October. All the Florabotanica’s loyal customers as well as Kristen Stewart’s fans had the possibility to interact with the actress by asking her questions about her relationship with Balenciaga and the new fragrance.
Tory Daily mobile app and the redesign of the Tory Burch blog are now live
Wednesday is proud to announce that the Tory Daily mobile app and the new Tory Burch blog are now live.
The luxury lifestyle brand Tory Burch teamed up with Wednesday to create a new home for their acclaimed blog content. The Tory Blog is not only a hub for the latest Tory Burch styles, it portrays the Tory Lifestyle featuring cultural, travel, entertainment and music articles from their celebrated contributing editors.
Tory Burch’s very first app – Tory Daily – features daily blog articles directly to your mobile device including exclusive shoppable products. Tory Daily maintains the clean, luxury feel of .com while utilising device specific functionality. Users can archive, sort, add to favourites and add to bag – all on the go.
The concept is aimed at integrating content and commerce, and according to Wednesdays’ founder Oliver Walsh, users can shop without ever leaving the blog post — thanks to pop-ups that enable customers to add products on the very page they’re engaging with. Read the entire article on WWD.
Visit the blog here.
Download the app in iTunes App store.
WEDNESDAY ARE WORKING WITH PROENZA SCHOULER
Wednesday is excited to announce that we are working with Proenza Schouler to redesign and launch their e-commerce site.
Proenza Schouler is a New York based womenswear and accessories brand founded by designers Jack McCollough and Lazaro Hernandez. Named after the designers’ mothers’ maiden names, the brand has seen much success since their debut in 2002. Proenza Schouler was awarded with the inaugural CFDA Vogue Fashion Fund award in 2004 and the CFDA Womenswear Designer of the Year award in 2007 and 2011. The brand launched their wildly successful shoe and accessories collection in 2008 which embodied a sense of wearable luxury that became synonymous with what the brand stands for.