H&M Fall campaign, music video and signature style app are now live
Wednesday-London is happy to announce that we are working, once again, with H&M for the online launch of their Fall 2012 campaign, their first ever music video commercial and a unique Facebook app – Signature Style.
Wednesday has worked closely with the Swedish High-Street colossal & Saturday to assist them in the realization of the campaign heroing the David Lynch-inspired Music Video. The video, directed by Johan Renck, features singer Lana del Rey, performing her rendition of ‘Blue Velvet’.
The Fall 2012 campaign site has been designed to represent the collection within an eccentric atmosphere that is inspired by the key colours of the collection. The fall collection is also showcased in a 360 degree interactive and shoppable lookbook.
Together with H&M’s first music video and the online release of the Fall Fashion 2012 collection, is the launch of the Facebook Signature Style app. The app highlights Lana’s unique style and gives users the chance to share their signature style with friends and fans. The most creative comments win amazing prices including Lana’s latest album and a trip to New York , with the opportunity to meet Lana herself.
Share your signature style here.
BALENCIAGA MOBILE IS LIVE
Wednesday London is pleased to announce that the Balenciaga mobile site is now live.
Wednesday has once again teamed up with the Parisian fashion house to further develop their digital offering by creating a luxury and seamless m-commerce experience that holds true to the Balenciaga creative vision.
The site has been design with inherent mobile functionality that allow users to discover the brand, browse the collections, sign up for the newsletter and ultimately purchase their favorite items wherever they are.
The launch of Balenciaga m-commerce positions the brand ahead of its competitors and provides their customers with a multi-channel offer.
Visit Balenciaga from your mobile.
WEDNESDAY ARE WORKING WITH CANDELA
Wednesday is excited to announce its partnership with Candela to redesign and launch their e-commerce site.
Wednesday will also serve as a strategic advisor to grow the brand and its business to meet Candela’s goals and business objectives. Candela is a unique brand blending urban style with ranching and folk gaucho influences. Candela started its brand as a t-shirt company and has grown into a ready-to-wear and footwear company seeing its seventh season coming to fruition. Candela’s business grew at double digit rates during the 2007-2009 recession. While footwear sales account for 60% of annual revenues, the ready-to-wear collection is growing at a faster rate. In light of this success, the company has focused on capitalizing on its target market, honing in on its clientele, expanding through its e-commerce site and plans to continue to produce high quality, affordable products for the women that loves fashion. Gabriela Perezutti, the designer and visionary for the company, has been accepted as a CFDA member in 2012.
The new site will be Candela’s flagship store and will launch December 2012.
Florabotanica is now live
Wednesday London is excited to announce that the new Balenciaga fragrance campaign, Florabotanica, is live.
Wednesday London has been assisting Coty Prestige in creatively realizing the online and mobile launch of the latest Balenciaga fragrance, featuring actress Kristen Stewart. This experience led site allows users to browse the collection while discovering the story behind the beautiful new bottle and scent.
The experience focuses around the ‘Hidden Garden’, a mysterious place where users are able, not only to explore and create a deeper connection with the new perfume ‘Florabotanica’, but also access exclusive content, including a behind the scene video of Kristen Stewart. To access the Hidden Garden, users will need to insert a secret key, which can be found inside the Florabotanica packaging together with a QR code that can be scanned using a mobile device.
Kristen Stewart starred in a Live Interview streamed through the site on Thursday 18th October. All the Florabotanica’s loyal customers as well as Kristen Stewart’s fans had the possibility to interact with the actress by asking her questions about her relationship with Balenciaga and the new fragrance.
Find out more about Florabotanica here and shop the latest fragrances on Balenciaga
WEDNESDAY ARE WORKING WITH JOHN VARVATOS
John Varvatos started his eponymous fashion house in 1999, debuting his first collection at the end of 2000 which consisted of tailored menswear. The brand now represents an entire lifestyle that includes belts, handbags, footwear, eyewear, limited edition watches and fragrances.
Varvatos credits his early obsession with rock ‘n roll as the catalyst for his interest in fashion; a unifying theme in his design, it is also deeply ingrained in all aspects of the brand. Ad campaigns for the brand have featured such legendary Rock icons as Iggy Pop, Alice Cooper, Velvet Revolver and most recently, Paul Weller & Miles Kane. The collection is currently distributed in all freestanding John Varvatos boutiques including the 315 Bowery boutique in the space that formerly housed the seminal underground music club CBGB.
He first received accolades from the CFDA in 2000 when he was honored with the Perry Ellis Award for Menswear, compounded the following year by winning the 2001 CFDA Designer of the Year award and CFDA’s Menswear Designer of the Year award in 2005.
The new site will launch early 2013.
WEDNESDAY ARE WORKING WITH CALVIN KLEIN
To promote the Global launch of their new underwear line Push Positive, Calvin Klein partnered with Wednesday to create a digital campaign that features model Lara Stone and supports the collection of bras in a variety of interactive mediums.
We designed and developed the Push Positive experience within the Calvin Klein site, which features an explanatory section on the bra as well as guide for each cup size. Wednesday also created an interactive Facebook application that allows users to share and post personalized images, as well as rich media banners that include campaign assets such as the video, shot and produced by Saturday.
Off-line, the Calvin Klein Push Positive launch will be supported in-store with campaign visuals and an in-store iPad application, designed and developed by Wednesday as an interactive sal
es and information tool for associates to use with clustomers. The interactive stations will be set up in select Calvin Klein Underwear stores worldwide.
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Tory Daily mobile app and the redesign of the Tory Burch blog are now live
Wednesday is proud to announce that the Tory Daily mobile app and the new Tory Burch blog are now live.
The luxury lifestyle brand Tory Burch teamed up with Wednesday to create a new home for their acclaimed blog content. The Tory Blog is not only a hub for the latest Tory Burch styles, it portrays the Tory Lifestyle featuring cultural, travel, entertainment and music articles from their celebrated contributing editors.
Tory Burch’s very first app – Tory Daily – features daily blog articles directly to your mobile device including exclusive shoppable products. Tory Daily maintains the clean, luxury feel of .com while utilising device specific functionality. Users can archive, sort, add to favourites and add to bag – all on the go.
The concept is aimed at integrating content and commerce, and according to Wednesdays’ founder Oliver Walsh, users can shop without ever leaving the blog post — thanks to pop-ups that enable customers to add products on the very page they’re engaging with. Read the entire article on WWD.
Visit the blog here.
Download the app in iTunes App store.
ARMANI TWEET TALKS VOL.02 IS NOW LIVE
Wednesday London is pleased to present Armani TweetTalks Vol.02.
Following the huge success of Vol.01, Wednesday assisted Giorgio Armani in the creative development and technical implementation of this groundbreaking social initiative.
From Beijing to London, Vol.02 of #armanitweettalks took place in the UK capital on the 26th of July. Debating the synergy between Fashion and Sports, were influencing personalities such as GQ editor Dylan Jones, The Times’ Laura Craik, Mr Porter’s Jeremy Langmead and International rugby player Thom Evans, to mention but a few.
If you missed the live discussion on the TweetWall, you can still follow the debate at Armani Tweet Talks and don’t forget to subscribe for future talks.
Armani Tweet Talks is now live
Wednesday London is pleased to announce the #ArmaniTweetTalks initiative.
Wednesday has been working alongside Giorgio Armani to develop the strategic, creative and technical implementation of the first volume of this innovative social content.
Armani Tweet Talks is a series of open discussions between industry insiders and international personalities, aimed to increase the dialogue and debate on Twitter specifically around different fashion topics. This ground breaking project has put Giorgio Armani ahead of its competitors within the social and digital sphere.
The first volume ‘China, The New Fashion Superpower’, featured experts such as Angelica Chung, Editor in Chief of Vogue China, Federico Marchetti CEO / Founder of Yoox.com and Hung Huang, Social Guru. If you missed the tweet by tweet live discussion on the Armani Tweet Wall, you can still watch the highlights of the first volume here.
WEDNESDAY ARE WORKING WITH PROENZA SCHOULER
Wednesday is excited to announce that we are working with Proenza Schouler to redesign and launch their e-commerce site.
Proenza Schouler is a New York based womenswear and accessories brand founded by designers Jack McCollough and Lazaro Hernandez. Named after the designers’ mothers’ maiden names, the brand has seen much success since their debut in 2002. Proenza Schouler was awarded with the inaugural CFDA Vogue Fashion Fund award in 2004 and the CFDA Womenswear Designer of the Year award in 2007 and 2011. The brand launched their wildly successful shoe and accessories collection in 2008 which embodied a sense of wearable luxury that became synonymous with what the brand stands for.