Juicycouture.com is now live
Wednesday is proud to announce the launch of juicycouture.com.
The new site exhibits an elevated aesthetic while retaining the essence of Juicy Couture¹s California cool. The introduction of vibrant photography, expressive typography and refined gold and fuchsia accents channels a refined sensibility to appeal to luxury customers. Along with shoppable editorial features, social and editorial content from the Juicy Now Blog has been integrated throughout shopping pages.
The redesign also features custom tools including the Charm Shop that allows shoppers to create their own bracelets one charm at a time. The Monogram tool adds a new level of personalization to the signature Juicy Couture track jacket up to the very color, font and placement of initials. Special attention is paid to the Bird sub brand, which retains a unique look and feel within the holistic Juicy Couture experience.
Wednesday are working with Erdem
Wednesday are excited to announce a new partnership with Erdem to design and launch their e-commerce site.
Established in London in 2005 by Erdem Moralioglu, the eponymous ready-to-wear brand, Erdem, has come to be synonymous with versatile yet powerful femininity. Known for his use of experimental textiles, vibrant prints and detailed craftsmanship, Erdem creates timeless pieces to suit every woman.
Erdem is available in over 90 of the most exclusive stores worldwide including Barney’s New York, Saks Fifth Avenue, Colette, Dover Street Market and Harvey Nichols.
Erdem’s signature aesthetic has not only contributed to the brand’s commercial success, but also won him a list loyal brand ambassadors, with his designs regularly being chosen for events and red carpet appearances by Keira Knightly, Michelle Williams, Anne Hathaway and Carey Mulligan to name a few.
Erdem has won a series of prestigious awards including the Fashion Fringe Award for his imaginative debut collection in 2005, the Swarovski British Fashion Council Fashion Enterprise Award (2007), the BFC’s Fashion Forward Award at the Elle Style Awards (2008), the Fashion Future Award (2009), the BFC/Vogue Designer Fashion Fund (2010) and the New Establisment Award at the British Fashion Awards 2012.
THE NEW ICONS CAMPAIGN IS NOW LIVE AT H&M
Wednesday are proud to announce that the final instalment of ‘The New Icons’ campaign is now live.
Wednesday, in collaboration with Saturday, brings to life an exciting new campaign for Swedish high-street brand H&M, celebrating ‘The New Icons’ – Joan Smalls, Daphne Groeneveld, Liu Wen and Lindsey Wixson.
The second phase of the campaign is about creating content with social equity as H&M gets up close and personal with the girls, featuring exclusive original content from each icon. The content includes an immersive digital interactions through Instagram feeds, personalised playlists, behind-the-scenes images, one-on-one interviews and much more.
Discover, share and shop at H&M.
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PROENZASCHOULER.COM IS LIVE
Wednesday is excited to announce the launch of proenzaschouler.com.
Proenza Schouler’s wearable luxury represents the modern cool of today’s global fashion community. Fusing the revival of early Internet aesthetics with modern elements, the site’s creative direction is at once retro and contemporary. Its interface creates tension by relying on the play between negative spaces, while its simplicity in typeface, color and iconography make the site’s navigation fresh and accessible.
The website’s assets offer a deeper look into the world of Proenza Schouler, including Biography, Boutique, Campaigns, Collection archive images and Special Projects devoted to the brand’s dynamic artist collaborations. In addition to the brand’s covetable handbags and accessories, the launch also marks the introduction of Proenza Schouler Ready-To-Wear within the e-commerce experience.
THE NEW ICONS AT H&M IS NOW LIVE
Wednesday are excited to announce the launch of H&M’s Pre-Summer Campaign – ‘The New Icons’.
‘The New Icons’ showcases a changing of the guard in fashion culture, presenting the freshest faces in the industry and celebrating their personalities and individual style.
In the first phase of the campaign, H&M revealed the four chosen models – The New Icons – that have inspired the Pre–Summer signature collection with their cool off duty style and fresh personalities. Head to hm.com to find out who these young talents are.
Stay tuned for the next phases of the campaign, H&M will get up close and personal with the models by featuring exclusive content about the life of a modern icon and their personal style.
Wednesday are working with Oriflame
Wednesday is delighted to announce a new partnership with Oriflame on an exciting brief to create a new kind of online beauty destination. More will be revealed.
Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around €1.5 billion.
Respect for people and nature underlies Oriflame’s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World
Childhood Foundation.
H&M Fall campaign, music video and signature style app are now live
Wednesday-London is happy to announce that we are working, once again, with H&M for the online launch of their Fall 2012 campaign, their first ever music video commercial and a unique Facebook app – Signature Style.
Wednesday has worked closely with the Swedish High-Street colossal & Saturday to assist them in the realization of the campaign heroing the David Lynch-inspired Music Video. The video, directed by Johan Renck, features singer Lana del Rey, performing her rendition of ‘Blue Velvet’.
The Fall 2012 campaign site has been designed to represent the collection within an eccentric atmosphere that is inspired by the key colours of the collection. The fall collection is also showcased in a 360 degree interactive and shoppable lookbook.
Together with H&M’s first music video and the online release of the Fall Fashion 2012 collection, is the launch of the Facebook Signature Style app. The app highlights Lana’s unique style and gives users the chance to share their signature style with friends and fans. The most creative comments win amazing prices including Lana’s latest album and a trip to New York , with the opportunity to meet Lana herself.
Share your signature style here.
BALENCIAGA MOBILE IS LIVE
Wednesday London is pleased to announce that the Balenciaga mobile site is now live.
Wednesday has once again teamed up with the Parisian fashion house to further develop their digital offering by creating a luxury and seamless m-commerce experience that holds true to the Balenciaga creative vision.
The site has been design with inherent mobile functionality that allow users to discover the brand, browse the collections, sign up for the newsletter and ultimately purchase their favorite items wherever they are.
The launch of Balenciaga m-commerce positions the brand ahead of its competitors and provides their customers with a multi-channel offer.
Visit Balenciaga from your mobile.
WEDNESDAY ARE WORKING WITH CANDELA
Wednesday is excited to announce its partnership with Candela to redesign and launch their e-commerce site.
Wednesday will also serve as a strategic advisor to grow the brand and its business to meet Candela’s goals and business objectives. Candela is a unique brand blending urban style with ranching and folk gaucho influences. Candela started its brand as a t-shirt company and has grown into a ready-to-wear and footwear company seeing its seventh season coming to fruition. Candela’s business grew at double digit rates during the 2007-2009 recession. While footwear sales account for 60% of annual revenues, the ready-to-wear collection is growing at a faster rate. In light of this success, the company has focused on capitalizing on its target market, honing in on its clientele, expanding through its e-commerce site and plans to continue to produce high quality, affordable products for the women that loves fashion. Gabriela Perezutti, the designer and visionary for the company, has been accepted as a CFDA member in 2012.
The new site will be Candela’s flagship store and will launch December 2012.
Florabotanica is now live
Wednesday London is excited to announce that the new Balenciaga fragrance campaign, Florabotanica, is live.
Wednesday London has been assisting Coty Prestige in creatively realizing the online and mobile launch of the latest Balenciaga fragrance, featuring actress Kristen Stewart. This experience led site allows users to browse the collection while discovering the story behind the beautiful new bottle and scent.
The experience focuses around the ‘Hidden Garden’, a mysterious place where users are able, not only to explore and create a deeper connection with the new perfume ‘Florabotanica’, but also access exclusive content, including a behind the scene video of Kristen Stewart. To access the Hidden Garden, users will need to insert a secret key, which can be found inside the Florabotanica packaging together with a QR code that can be scanned using a mobile device.
Kristen Stewart starred in a Live Interview streamed through the site on Thursday 18th October. All the Florabotanica’s loyal customers as well as Kristen Stewart’s fans had the possibility to interact with the actress by asking her questions about her relationship with Balenciaga and the new fragrance.
Find out more about Florabotanica here and shop the latest fragrances on Balenciaga