THE NEW ICONS AT H&M IS NOW LIVE
Wednesday are excited to announce the launch of H&M’s Pre-Summer Campaign – ‘The New Icons’.
‘The New Icons’ showcases a changing of the guard in fashion culture, presenting the freshest faces in the industry and celebrating their personalities and individual style.
In the first phase of the campaign, H&M revealed the four chosen models – The New Icons – that have inspired the Pre–Summer signature collection with their cool off duty style and fresh personalities. Head to hm.com to find out who these young talents are.
Stay tuned for the next phases of the campaign, H&M will get up close and personal with the models by featuring exclusive content about the life of a modern icon and their personal style.
H&M Fall campaign, music video and signature style app are now live
Wednesday-London is happy to announce that we are working, once again, with H&M for the online launch of their Fall 2012 campaign, their first ever music video commercial and a unique Facebook app – Signature Style.
Wednesday has worked closely with the Swedish High-Street colossal & Saturday to assist them in the realization of the campaign heroing the David Lynch-inspired Music Video. The video, directed by Johan Renck, features singer Lana del Rey, performing her rendition of ‘Blue Velvet’.
The Fall 2012 campaign site has been designed to represent the collection within an eccentric atmosphere that is inspired by the key colours of the collection. The fall collection is also showcased in a 360 degree interactive and shoppable lookbook.
Together with H&M’s first music video and the online release of the Fall Fashion 2012 collection, is the launch of the Facebook Signature Style app. The app highlights Lana’s unique style and gives users the chance to share their signature style with friends and fans. The most creative comments win amazing prices including Lana’s latest album and a trip to New York , with the opportunity to meet Lana herself.
Share your signature style here.
WEDNESDAY ARE WORKING WITH JOHN VARVATOS
John Varvatos started his eponymous fashion house in 1999, debuting his first collection at the end of 2000 which consisted of tailored menswear. The brand now represents an entire lifestyle that includes belts, handbags, footwear, eyewear, limited edition watches and fragrances.
Varvatos credits his early obsession with rock ‘n roll as the catalyst for his interest in fashion; a unifying theme in his design, it is also deeply ingrained in all aspects of the brand. Ad campaigns for the brand have featured such legendary Rock icons as Iggy Pop, Alice Cooper, Velvet Revolver and most recently, Paul Weller & Miles Kane. The collection is currently distributed in all freestanding John Varvatos boutiques including the 315 Bowery boutique in the space that formerly housed the seminal underground music club CBGB.
He first received accolades from the CFDA in 2000 when he was honored with the Perry Ellis Award for Menswear, compounded the following year by winning the 2001 CFDA Designer of the Year award and CFDA’s Menswear Designer of the Year award in 2005.
The new site will launch early 2013.
ARMANI TWEET TALKS VOL.02 IS NOW LIVE
Wednesday London is pleased to present Armani TweetTalks Vol.02.
Following the huge success of Vol.01, Wednesday assisted Giorgio Armani in the creative development and technical implementation of this groundbreaking social initiative.
From Beijing to London, Vol.02 of #armanitweettalks took place in the UK capital on the 26th of July. Debating the synergy between Fashion and Sports, were influencing personalities such as GQ editor Dylan Jones, The Times’ Laura Craik, Mr Porter’s Jeremy Langmead and International rugby player Thom Evans, to mention but a few.
If you missed the live discussion on the TweetWall, you can still follow the debate at Armani Tweet Talks and don’t forget to subscribe for future talks.
Armani Tweet Talks is now live
Wednesday London is pleased to announce the #ArmaniTweetTalks initiative.
Wednesday has been working alongside Giorgio Armani to develop the strategic, creative and technical implementation of the first volume of this innovative social content.
Armani Tweet Talks is a series of open discussions between industry insiders and international personalities, aimed to increase the dialogue and debate on Twitter specifically around different fashion topics. This ground breaking project has put Giorgio Armani ahead of its competitors within the social and digital sphere.
The first volume ‘China, The New Fashion Superpower’, featured experts such as Angelica Chung, Editor in Chief of Vogue China, Federico Marchetti CEO / Founder of Yoox.com and Hung Huang, Social Guru. If you missed the tweet by tweet live discussion on the Armani Tweet Wall, you can still watch the highlights of the first volume here.
WEDNESDAY ARE WORKING WITH PROENZA SCHOULER
Wednesday is excited to announce that we are working with Proenza Schouler to redesign and launch their e-commerce site.
Proenza Schouler is a New York based womenswear and accessories brand founded by designers Jack McCollough and Lazaro Hernandez. Named after the designers’ mothers’ maiden names, the brand has seen much success since their debut in 2002. Proenza Schouler was awarded with the inaugural CFDA Vogue Fashion Fund award in 2004 and the CFDA Womenswear Designer of the Year award in 2007 and 2011. The brand launched their wildly successful shoe and accessories collection in 2008 which embodied a sense of wearable luxury that became synonymous with what the brand stands for.
HARDY AMIES IS NOW LIVE
Couturier to The Queen from 1955 to 1990, innovator and fashion visionary Hardy Amies had a reach that extended far beyond the world of couture. In 1961 Hardy Amies staged menswear’s first ready-to-wear runway show, later designing the costumes for Stanley Kubrick’s 2001: A Space Odyssey, and tailoring the suits of Britain’s 1966 World Cup squad.
Now under the creative direction of Claire Malcolm, Hardy Amies steps gallantly into 2012 – leveraging a rich and varied history to deliver pioneering British menswear. The beautifully crafted site not only portrays the new collections in a bespoke manner, it takes users back to Hardy’s heritage revealing details on the man himself and also welcomes you to their bespoke in house services with an appointment request form.
Explore Hardy Amies
MARNI AT H&M IS NOW LIVE
Wednesday is proud to announce the campaign site launch for Marni at H&M.
Showcasing the complete collection in a stimulating virtual environment reminiscent of the in-store experience. The playful collection has a strong modern aesthetic with an eclectic edge, enhanced by unique art direction of curated visual sets, displayed in a concrete infused contemporary design.
The website features a commercial by Academy Award winner Sofia Coppola, starring British actress Imogen Poots and set in exotic Marrakesh, Morocco. Fans will be able to shop directly from the commercial and see the products in real time. Additional exclusive content such as an extended version of the commercial and behind the scenes images, are available to engage consumers to better discover the world of Marni at H&M.
The playful and elegant collection will be available worldwide in 260 stores and online on March 8th. Just in time for Spring!
Follow our cinematic countdown to shop on Marni at H&M.
Marni at H&M
Bringing together the creativity of Consuelo Castiglioni and Sofia Coppola, Marni at H&M delivers a freedom of expression that has been forever synonymous with the brand. The collection demonstrates how a strong fusion of colour and print can be layered to create a unique silhouette.
Wednesdayʼs art direction marries the in-store and online experience, highlighting the aesthetic tenets of the collaboration. The landing page features Sofia Coppolaʼs commercial, from which products may be shopped directly using an interactive timeline.
The collection will be available in selected stores and online from March 8th.
Click here to view the commercial.
Wednesday are working with Narciso Rodriguez
Wednesday are working with the beloved New York fashion designer Narciso Rodriguez to design and launch his brand’s new e-commerce website.
The Narciso Rodriguez label, established in 1997, produces its signature women’s ready to wear collection, in addition to a line of fragrances for men and women. Rodriguez has been celebrated from both within and outside of the fashion community for his signature, sleek aesthetic, and has garnered international attention for dressing some of the most notable women of our time. Famously crafting First Lady Michelle Obama’s 2008 Election Night dress, and the gown Carolyn Bessette wore to wed John F. Kennedy Jr., Rodriguez also holds a loyal celebrity fan base including Claire Danes, Sarah JessicaParker, Julianna Margolies, Jessica Alba, Cindy Sherman, Rachel Weisz and Kate Winslet.
The launch of the company’s new e-commerce site will for the first time provide customers with direct access to view and purchase Rodriguez’s collections.
The new site will launch in the summer of 2012, with the availability of the brand’s Fall/Winter 2012collection online.