H&M Fall campaign, music video and signature style app are now live
Wednesday-London is happy to announce that we are working, once again, with H&M for the online launch of their Fall 2012 campaign, their first ever music video commercial and a unique Facebook app – Signature Style.
Wednesday has worked closely with the Swedish High-Street colossal & Saturday to assist them in the realization of the campaign heroing the David Lynch-inspired Music Video. The video, directed by Johan Renck, features singer Lana del Rey, performing her rendition of ‘Blue Velvet’.
The Fall 2012 campaign site has been designed to represent the collection within an eccentric atmosphere that is inspired by the key colours of the collection. The fall collection is also showcased in a 360 degree interactive and shoppable lookbook.
Together with H&M’s first music video and the online release of the Fall Fashion 2012 collection, is the launch of the Facebook Signature Style app. The app highlights Lana’s unique style and gives users the chance to share their signature style with friends and fans. The most creative comments win amazing prices including Lana’s latest album and a trip to New York , with the opportunity to meet Lana herself.
Share your signature style here.
WEDNESDAY ARE WORKING WITH JOHN VARVATOS
John Varvatos started his eponymous fashion house in 1999, debuting his first collection at the end of 2000 which consisted of tailored menswear. The brand now represents an entire lifestyle that includes belts, handbags, footwear, eyewear, limited edition watches and fragrances.
Varvatos credits his early obsession with rock ‘n roll as the catalyst for his interest in fashion; a unifying theme in his design, it is also deeply ingrained in all aspects of the brand. Ad campaigns for the brand have featured such legendary Rock icons as Iggy Pop, Alice Cooper, Velvet Revolver and most recently, Paul Weller & Miles Kane. The collection is currently distributed in all freestanding John Varvatos boutiques including the 315 Bowery boutique in the space that formerly housed the seminal underground music club CBGB.
He first received accolades from the CFDA in 2000 when he was honored with the Perry Ellis Award for Menswear, compounded the following year by winning the 2001 CFDA Designer of the Year award and CFDA’s Menswear Designer of the Year award in 2005.
The new site will launch early 2013.
WEDNESDAY ARE WORKING WITH CALVIN KLEIN
To promote the Global launch of their new underwear line Push Positive, Calvin Klein partnered with Wednesday to create a digital campaign that features model Lara Stone and supports the collection of bras in a variety of interactive mediums.
We designed and developed the Push Positive experience within the Calvin Klein site, which features an explanatory section on the bra as well as guide for each cup size. Wednesday also created an interactive Facebook application that allows users to share and post personalized images, as well as rich media banners that include campaign assets such as the video, shot and produced by Saturday.
Off-line, the Calvin Klein Push Positive launch will be supported in-store with campaign visuals and an in-store iPad application, designed and developed by Wednesday as an interactive sal
es and information tool for associates to use with clustomers. The interactive stations will be set up in select Calvin Klein Underwear stores worldwide.
ARMANI TWEET TALKS VOL.02 IS NOW LIVE
Wednesday London is pleased to present Armani TweetTalks Vol.02.
Following the huge success of Vol.01, Wednesday assisted Giorgio Armani in the creative development and technical implementation of this groundbreaking social initiative.
From Beijing to London, Vol.02 of #armanitweettalks took place in the UK capital on the 26th of July. Debating the synergy between Fashion and Sports, were influencing personalities such as GQ editor Dylan Jones, The Times’ Laura Craik, Mr Porter’s Jeremy Langmead and International rugby player Thom Evans, to mention but a few.
If you missed the live discussion on the TweetWall, you can still follow the debate at Armani Tweet Talks and don’t forget to subscribe for future talks.
Armani Tweet Talks is now live
Wednesday London is pleased to announce the #ArmaniTweetTalks initiative.
Wednesday has been working alongside Giorgio Armani to develop the strategic, creative and technical implementation of the first volume of this innovative social content.
Armani Tweet Talks is a series of open discussions between industry insiders and international personalities, aimed to increase the dialogue and debate on Twitter specifically around different fashion topics. This ground breaking project has put Giorgio Armani ahead of its competitors within the social and digital sphere.
The first volume ‘China, The New Fashion Superpower’, featured experts such as Angelica Chung, Editor in Chief of Vogue China, Federico Marchetti CEO / Founder of Yoox.com and Hung Huang, Social Guru. If you missed the tweet by tweet live discussion on the Armani Tweet Wall, you can still watch the highlights of the first volume here.
The new Armani.com is now live
Wednesday is excited to be working with Armani, the leading Italian fashion and luxury goods group. Wednesday is creating a new Armani.com that is bringing to life the range of activity across its broad brand portfolio, in addition to creating five distinct brand worlds within the site for Giorgio Armani, Armani Collezioni, Emporio Armani, Armani Jeans and Armani Junior.
As the first brand to live stream a haute couture show online in 2007, the brand has built a reputation for an innovative approach to communications and digital media – something it is looking to maintain with a digital presence that blends content and commerce with social integration and mobile access.
See the site at armani.com
WEDNESDAY ARE WORKING WITH H&M ON THEIR LATEST DESIGNER COLLABORATION – VERSACE FOR H&M
Wednesday are excited to be working with H&M on the Versace for H&M collection. Covering a retrospective and re-interpretation of some of the house’s key pieces, the collaboration is H&M’s tenth designer collection and will include womenswear, menswear and, for the first time, homeware.
Following Alber Elbaz’s Lanvin for H&M that sold out within minutes around the world (another collaboration with Wednesday), Donatella remarked “I am thrilled to be collaborating with H&M and to have the opportunity of reaching its wide audience. The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere.”
Wednesday will bring to life Donatella’s vision for the collection in the digital environment including a campaign microsite and social engagement campaign with an e-commerce site to follow for the collection launch in selected stores and online.
WEDNESDAY NYC IS OPEN FOR BUSINESS
Wednesday is proud to announce that the agency has opened its doors for business in New York. To deliver enhanced service to the existing suite of clients based in the city Wednesday is also looking for some smart, ambitious and talented individuals to join the exciting set-up. Specifically, Wednesday are recruiting for the following positions:
Creative
Wednesday NYC is currently looking to build its creative team. We are looking for talented individuals who are seasoned Associate Creative Directors, Art Directors or Designers having worked with luxury fashion and lifestyle brands. Must be able to conceptualize design solutions from concept to completion, from stylistic direction to hands on design.
Information Architecture
Wednesday NY is currently looking for talented Information Architects having worked with luxury fashion and lifestyle brands. Must have great understanding of UX and technical innovations and how to merge concept with functionality and have a strategic approach in developing site features and structures. If you possess the above along with a knack for writing detailed documentation please get in touch.
Account Management/ Production
Wednesday NYC is looking to expand its account management and production team and are looking for Junior, Mid-Level and Senior Interactive Account Managers and Producers. This is a highly client-facing role in addition to managing the internal team, meeting deadlines, managing scope and overseeing deliverables. If you’re looking to be part of a growing, creative and innovative studio working with luxury fashion and lifestyle brands, let us know.
If you are interested in applying for any of these roles, then send a cover letter and CV to;
eunsun@wednesday-nyc.com
No recruiters please.
To read today’s article in WWD click here
THE NEW BALENCIAGA.COM IS NOW LIVE
Over the past year Wednesday has joined forces with the House of Balenciaga under the creative direction of Nicolas Ghesquière to create the new transactional home of Balenciaga.com.
Balenciaga has been an internationally acclaimed fashion house since 1937. Cristobal Balenciaga was deemed “the master of us all” by Christian Dior and since 1997 driven by the vision and the ambition of Nicolas Ghesquière the House came back strong as a leading player on the international fashion scene.
Wednesday have been working side by side with Balenciaga to interpret these timeless and unsurpassable designs into a digital transactional home. This new website’s creative concept was conceived with the intent of showcasing the immense detail that is crafted into each and every item whilst maintaining the refined and minimalist style of the house of Balenciaga. Fundamental to this concept, Wednesday created an innovative zoom function that enables the user to to explore and discover content throughout the site in two contrasting viewpoints wherever they are, creating both a seamless shopping and immersive brand experience.
In addition to Balenciaga.com, Wednesday have been working with the Maison on a Social Media strategy which aligns the brand with the social ecosystem of the modern world. This strategy will launch alongside the new website and evolve over the forthcoming months and years.
To experience the site please visit Balenciaga.com and to keep up to date with developments, ‘Like’ Balenciaga on Facebook, or follow them on Twitter
WEDNESDAY ARE WORKING WITH LIBERTY LONDON
Wednesday are working with Liberty London, a household name synonymous with luxury and
exceptional design since 1875. Liberty holds a reputation as one of the worldʼs most beautiful,
exclusive stores with a unique British heritage and fine eye for sourcing and showcasing eclectic,
quirky and iconic objects alongside their own Liberty London products, and exquisite fabrics.
Wednesday will be working closely with Liberty to create a refreshed online home which cements
their reputation as the most loved and avant-garde British Luxury brand, translating this vision in
the digital space and upholding the legacy of Arthur Liberty himself.
Arthur Libertyʼs legacy stands for integrity, quality, value and above all beautifully designed
products. Wednesday aims to elevate these in a creatively crafted and innovative e-commerce
experience which seeks to continually inspire and excite.