BALENCIAGA MOBILE IS LIVE
Wednesday London is pleased to announce that the Balenciaga mobile site is now live.
Wednesday has once again teamed up with the Parisian fashion house to further develop their digital offering by creating a luxury and seamless m-commerce experience that holds true to the Balenciaga creative vision.
The site has been design with inherent mobile functionality that allow users to discover the brand, browse the collections, sign up for the newsletter and ultimately purchase their favorite items wherever they are.
The launch of Balenciaga m-commerce positions the brand ahead of its competitors and provides their customers with a multi-channel offer.
Visit Balenciaga from your mobile.
Florabotanica is now live
Wednesday London is excited to announce that the new Balenciaga fragrance campaign, Florabotanica, is live.
Wednesday London has been assisting Coty Prestige in creatively realizing the online and mobile launch of the latest Balenciaga fragrance, featuring actress Kristen Stewart. This experience led site allows users to browse the collection while discovering the story behind the beautiful new bottle and scent.
The experience focuses around the ‘Hidden Garden’, a mysterious place where users are able, not only to explore and create a deeper connection with the new perfume ‘Florabotanica’, but also access exclusive content, including a behind the scene video of Kristen Stewart. To access the Hidden Garden, users will need to insert a secret key, which can be found inside the Florabotanica packaging together with a QR code that can be scanned using a mobile device.
Kristen Stewart starred in a Live Interview streamed through the site on Thursday 18th October. All the Florabotanica’s loyal customers as well as Kristen Stewart’s fans had the possibility to interact with the actress by asking her questions about her relationship with Balenciaga and the new fragrance.
Tory Daily mobile app and the redesign of the Tory Burch blog are now live
Wednesday is proud to announce that the Tory Daily mobile app and the new Tory Burch blog are now live.
The luxury lifestyle brand Tory Burch teamed up with Wednesday to create a new home for their acclaimed blog content. The Tory Blog is not only a hub for the latest Tory Burch styles, it portrays the Tory Lifestyle featuring cultural, travel, entertainment and music articles from their celebrated contributing editors.
Tory Burch’s very first app – Tory Daily – features daily blog articles directly to your mobile device including exclusive shoppable products. Tory Daily maintains the clean, luxury feel of .com while utilising device specific functionality. Users can archive, sort, add to favourites and add to bag – all on the go.
The concept is aimed at integrating content and commerce, and according to Wednesdays’ founder Oliver Walsh, users can shop without ever leaving the blog post — thanks to pop-ups that enable customers to add products on the very page they’re engaging with. Read the entire article on WWD.
Visit the blog here.
Download the app in iTunes App store.
LABELUX IS NOW LIVE
Over the past few months Wednesday have been working with LABELUX Group to develop a brand new online aesthetic across both an external and internal website. We’re proud to announce the launch of the former – labeluxgroup.com, which presents the culture of this modern luxury group.
Headquartered in Switzerland, LABELUX Group has rapidly grown its impressive portfolio of brands over the past few years. The group acquired Belstaff and Jimmy Choo during 2011, to join luxury brands Bally, Derek Lam, Solange and Zagliani.
MONCLER.COM IS NOW LIVE
Over the past months Wednesday have been working with Moncler on a range of projects launching throughout 2011; the first of these is the new e-commerce website for Moncler.com which went live this week. The site’s unique homepage design reveals new content through an innovative scrolling functionality while showcasing the diversity of the brand by creating a flexible, transparent system which allows the different collections to speak for themselves, helping to tell the story behind each one.
Wednesday’s approach was to create a site intended to elevate Moncler’s rich aesthetic and articulate its creativity. This continues right through to the art direction of the products on a black background, giving Moncler a clear and ownable product-visual aesthetic.
Since the rebirth brought about by chairman and creative director Remo Ruffini in 2003, the brand has gone from strength to strength beyond its origins in the Alps and is now recognised as one of the most creatively innovative and sought after labels in the industry. The new website is the start of a range of digital initiatives Wednesday is working on with Moncler.
See the site at moncler.com