BALENCIAGA MOBILE IS LIVE
Wednesday London is pleased to announce that the Balenciaga mobile site is now live.
Wednesday has once again teamed up with the Parisian fashion house to further develop their digital offering by creating a luxury and seamless m-commerce experience that holds true to the Balenciaga creative vision.
The site has been design with inherent mobile functionality that allow users to discover the brand, browse the collections, sign up for the newsletter and ultimately purchase their favorite items wherever they are.
The launch of Balenciaga m-commerce positions the brand ahead of its competitors and provides their customers with a multi-channel offer.
Visit Balenciaga from your mobile.
Florabotanica is now live
Wednesday London is excited to announce that the new Balenciaga fragrance campaign, Florabotanica, is live.
Wednesday London has been assisting Coty Prestige in creatively realizing the online and mobile launch of the latest Balenciaga fragrance, featuring actress Kristen Stewart. This experience led site allows users to browse the collection while discovering the story behind the beautiful new bottle and scent.
The experience focuses around the ‘Hidden Garden’, a mysterious place where users are able, not only to explore and create a deeper connection with the new perfume ‘Florabotanica’, but also access exclusive content, including a behind the scene video of Kristen Stewart. To access the Hidden Garden, users will need to insert a secret key, which can be found inside the Florabotanica packaging together with a QR code that can be scanned using a mobile device.
Kristen Stewart starred in a Live Interview streamed through the site on Thursday 18th October. All the Florabotanica’s loyal customers as well as Kristen Stewart’s fans had the possibility to interact with the actress by asking her questions about her relationship with Balenciaga and the new fragrance.
Find out more about Florabotanica here and shop the latest fragrances on Balenciaga
WEDNESDAY ARE WORKING WITH JOHN VARVATOS
John Varvatos started his eponymous fashion house in 1999, debuting his first collection at the end of 2000 which consisted of tailored menswear. The brand now represents an entire lifestyle that includes belts, handbags, footwear, eyewear, limited edition watches and fragrances.
Varvatos credits his early obsession with rock ‘n roll as the catalyst for his interest in fashion; a unifying theme in his design, it is also deeply ingrained in all aspects of the brand. Ad campaigns for the brand have featured such legendary Rock icons as Iggy Pop, Alice Cooper, Velvet Revolver and most recently, Paul Weller & Miles Kane. The collection is currently distributed in all freestanding John Varvatos boutiques including the 315 Bowery boutique in the space that formerly housed the seminal underground music club CBGB.
He first received accolades from the CFDA in 2000 when he was honored with the Perry Ellis Award for Menswear, compounded the following year by winning the 2001 CFDA Designer of the Year award and CFDA’s Menswear Designer of the Year award in 2005.
The new site will launch early 2013.
WEDNESDAY ARE WORKING WITH CALVIN KLEIN
To promote the Global launch of their new underwear line Push Positive, Calvin Klein partnered with Wednesday to create a digital campaign that features model Lara Stone and supports the collection of bras in a variety of interactive mediums.
We designed and developed the Push Positive experience within the Calvin Klein site, which features an explanatory section on the bra as well as guide for each cup size. Wednesday also created an interactive Facebook application that allows users to share and post personalized images, as well as rich media banners that include campaign assets such as the video, shot and produced by Saturday.
Off-line, the Calvin Klein Push Positive launch will be supported in-store with campaign visuals and an in-store iPad application, designed and developed by Wednesday as an interactive sal
es and information tool for associates to use with clustomers. The interactive stations will be set up in select Calvin Klein Underwear stores worldwide.
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Tory Daily mobile app and the redesign of the Tory Burch blog are now live
Wednesday is proud to announce that the Tory Daily mobile app and the new Tory Burch blog are now live.
The luxury lifestyle brand Tory Burch teamed up with Wednesday to create a new home for their acclaimed blog content. The Tory Blog is not only a hub for the latest Tory Burch styles, it portrays the Tory Lifestyle featuring cultural, travel, entertainment and music articles from their celebrated contributing editors.
Tory Burch’s very first app – Tory Daily – features daily blog articles directly to your mobile device including exclusive shoppable products. Tory Daily maintains the clean, luxury feel of .com while utilising device specific functionality. Users can archive, sort, add to favourites and add to bag – all on the go.
The concept is aimed at integrating content and commerce, and according to Wednesdays’ founder Oliver Walsh, users can shop without ever leaving the blog post — thanks to pop-ups that enable customers to add products on the very page they’re engaging with. Read the entire article on WWD.
Visit the blog here.
Download the app in iTunes App store.
LABELUX IS NOW LIVE
Over the past few months Wednesday have been working with LABELUX Group to develop a brand new online aesthetic across both an external and internal website. We’re proud to announce the launch of the former – labeluxgroup.com, which presents the culture of this modern luxury group.
Headquartered in Switzerland, LABELUX Group has rapidly grown its impressive portfolio of brands over the past few years. The group acquired Belstaff and Jimmy Choo during 2011, to join luxury brands Bally, Derek Lam, Solange and Zagliani.
WEDNESDAY ARE WORKING WITH H&M ON THEIR LATEST DESIGNER COLLABORATION – VERSACE FOR H&M
Wednesday are excited to be working with H&M on the Versace for H&M collection. Covering a retrospective and re-interpretation of some of the house’s key pieces, the collaboration is H&M’s tenth designer collection and will include womenswear, menswear and, for the first time, homeware.
Following Alber Elbaz’s Lanvin for H&M that sold out within minutes around the world (another collaboration with Wednesday), Donatella remarked “I am thrilled to be collaborating with H&M and to have the opportunity of reaching its wide audience. The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere.”
Wednesday will bring to life Donatella’s vision for the collection in the digital environment including a campaign microsite and social engagement campaign with an e-commerce site to follow for the collection launch in selected stores and online.
WEDNESDAY NYC IS OPEN FOR BUSINESS
Wednesday is proud to announce that the agency has opened its doors for business in New York. To deliver enhanced service to the existing suite of clients based in the city Wednesday is also looking for some smart, ambitious and talented individuals to join the exciting set-up. Specifically, Wednesday are recruiting for the following positions:
Creative
Wednesday NYC is currently looking to build its creative team. We are looking for talented individuals who are seasoned Associate Creative Directors, Art Directors or Designers having worked with luxury fashion and lifestyle brands. Must be able to conceptualize design solutions from concept to completion, from stylistic direction to hands on design.
Information Architecture
Wednesday NY is currently looking for talented Information Architects having worked with luxury fashion and lifestyle brands. Must have great understanding of UX and technical innovations and how to merge concept with functionality and have a strategic approach in developing site features and structures. If you possess the above along with a knack for writing detailed documentation please get in touch.
Account Management/ Production
Wednesday NYC is looking to expand its account management and production team and are looking for Junior, Mid-Level and Senior Interactive Account Managers and Producers. This is a highly client-facing role in addition to managing the internal team, meeting deadlines, managing scope and overseeing deliverables. If you’re looking to be part of a growing, creative and innovative studio working with luxury fashion and lifestyle brands, let us know.
If you are interested in applying for any of these roles, then send a cover letter and CV to;
eunsun@wednesday-nyc.com
No recruiters please.
To read today’s article in WWD click here
MONCLER.COM IS NOW LIVE
Over the past months Wednesday have been working with Moncler on a range of projects launching throughout 2011; the first of these is the new e-commerce website for Moncler.com which went live this week. The site’s unique homepage design reveals new content through an innovative scrolling functionality while showcasing the diversity of the brand by creating a flexible, transparent system which allows the different collections to speak for themselves, helping to tell the story behind each one.
Wednesday’s approach was to create a site intended to elevate Moncler’s rich aesthetic and articulate its creativity. This continues right through to the art direction of the products on a black background, giving Moncler a clear and ownable product-visual aesthetic.
Since the rebirth brought about by chairman and creative director Remo Ruffini in 2003, the brand has gone from strength to strength beyond its origins in the Alps and is now recognised as one of the most creatively innovative and sought after labels in the industry. The new website is the start of a range of digital initiatives Wednesday is working on with Moncler.
See the site at moncler.com
THE NEW BALENCIAGA.COM IS NOW LIVE
Over the past year Wednesday has joined forces with the House of Balenciaga under the creative direction of Nicolas Ghesquière to create the new transactional home of Balenciaga.com.
Balenciaga has been an internationally acclaimed fashion house since 1937. Cristobal Balenciaga was deemed “the master of us all” by Christian Dior and since 1997 driven by the vision and the ambition of Nicolas Ghesquière the House came back strong as a leading player on the international fashion scene.
Wednesday have been working side by side with Balenciaga to interpret these timeless and unsurpassable designs into a digital transactional home. This new website’s creative concept was conceived with the intent of showcasing the immense detail that is crafted into each and every item whilst maintaining the refined and minimalist style of the house of Balenciaga. Fundamental to this concept, Wednesday created an innovative zoom function that enables the user to to explore and discover content throughout the site in two contrasting viewpoints wherever they are, creating both a seamless shopping and immersive brand experience.
In addition to Balenciaga.com, Wednesday have been working with the Maison on a Social Media strategy which aligns the brand with the social ecosystem of the modern world. This strategy will launch alongside the new website and evolve over the forthcoming months and years.
To experience the site please visit Balenciaga.com and to keep up to date with developments, ‘Like’ Balenciaga on Facebook, or follow them on Twitter