Wednesday are working with Erdem
Wednesday are excited to announce a new partnership with Erdem to design and launch their e-commerce site.
Established in London in 2005 by Erdem Moralioglu, the eponymous ready-to-wear brand, Erdem, has come to be synonymous with versatile yet powerful femininity. Known for his use of experimental textiles, vibrant prints and detailed craftsmanship, Erdem creates timeless pieces to suit every woman.
Erdem is available in over 90 of the most exclusive stores worldwide including Barney’s New York, Saks Fifth Avenue, Colette, Dover Street Market and Harvey Nichols.
Erdem’s signature aesthetic has not only contributed to the brand’s commercial success, but also won him a list loyal brand ambassadors, with his designs regularly being chosen for events and red carpet appearances by Keira Knightly, Michelle Williams, Anne Hathaway and Carey Mulligan to name a few.
Erdem has won a series of prestigious awards including the Fashion Fringe Award for his imaginative debut collection in 2005, the Swarovski British Fashion Council Fashion Enterprise Award (2007), the BFC’s Fashion Forward Award at the Elle Style Awards (2008), the Fashion Future Award (2009), the BFC/Vogue Designer Fashion Fund (2010) and the New Establisment Award at the British Fashion Awards 2012.
NARCISORODRIGUEZ.COM IS LIVE
Wednesday is excited to announce the launch of narcisorodriguez.com.
Narciso Rodriguez represents minimalism at its finest, emphasizing clean lines and impeccable tailoring. Based in New York, Narciso’s global approach has dressed everyone from Sarah Jessica Parker to Michelle Obama. After introducing footwear and handbags to his successful ready-to-wear collection last year, the new website marks the launch of eCommerce for the brand.
The digital flagship highlights the breadth of Narciso’s work and inspiration in a clean art direction that simultaneously displays and mirrors his designs. Taking cue from the prominent role of art in the designer’s work, the website doubles as an interactive moodboard. Its navigation is uniquely contained within a static logo and reinforced by large image links to explore content from collections to inspiration galleries. Product photography places shoes and accessories on a literal pedestal and echos the geometric blocking intrinsic to Narciso’s aesthetic.
THE NEW ICONS CAMPAIGN IS NOW LIVE AT H&M
Wednesday are proud to announce that the final instalment of ‘The New Icons’ campaign is now live.
Wednesday, in collaboration with Saturday, brings to life an exciting new campaign for Swedish high-street brand H&M, celebrating ‘The New Icons’ – Joan Smalls, Daphne Groeneveld, Liu Wen and Lindsey Wixson.
The second phase of the campaign is about creating content with social equity as H&M gets up close and personal with the girls, featuring exclusive original content from each icon. The content includes an immersive digital interactions through Instagram feeds, personalised playlists, behind-the-scenes images, one-on-one interviews and much more.
Discover, share and shop at H&M.
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PROENZASCHOULER.COM IS LIVE
Wednesday is excited to announce the launch of proenzaschouler.com.
Proenza Schouler’s wearable luxury represents the modern cool of today’s global fashion community. Fusing the revival of early Internet aesthetics with modern elements, the site’s creative direction is at once retro and contemporary. Its interface creates tension by relying on the play between negative spaces, while its simplicity in typeface, color and iconography make the site’s navigation fresh and accessible.
The website’s assets offer a deeper look into the world of Proenza Schouler, including Biography, Boutique, Campaigns, Collection archive images and Special Projects devoted to the brand’s dynamic artist collaborations. In addition to the brand’s covetable handbags and accessories, the launch also marks the introduction of Proenza Schouler Ready-To-Wear within the e-commerce experience.
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JOHNVARVATOS.COM IS LIVE
Wednesday is pleased to announce the launch of JohnVarvatos.com
The new site takes inspiration from the brand’s rich heritage in New York and the textural and vintage details that distinguish its in-store environment. The site’s information architect and art directional styles hero the multiple collections within the brand bringing each of their identities to the fore: John Varvatos Collection, John Varvatos U.S.A. and Boys, Converse by John Varvatos and Fragrance.
A new editorial destination, Style Substance, showcases an ongoing series of profiles on men whose creativity and dedication to their work follows in the spirit of John Varvatos’ own approach to his craft. Style Substance launched with features on Pete Cashmore, Michael Chernow, comedian Anthony Jeselnik, Vincent Piazza, athlete Nick Swisher and Michael Voltaggio. A launch event attended by the talent showcased the new site via iPad in New York’s West Village on February 5th.
WEDNESDAY ARE WORKING WITH CANDELA
Wednesday is excited to announce its partnership with Candela to redesign and launch their e-commerce site.
Wednesday will also serve as a strategic advisor to grow the brand and its business to meet Candela’s goals and business objectives. Candela is a unique brand blending urban style with ranching and folk gaucho influences. Candela started its brand as a t-shirt company and has grown into a ready-to-wear and footwear company seeing its seventh season coming to fruition. Candela’s business grew at double digit rates during the 2007-2009 recession. While footwear sales account for 60% of annual revenues, the ready-to-wear collection is growing at a faster rate. In light of this success, the company has focused on capitalizing on its target market, honing in on its clientele, expanding through its e-commerce site and plans to continue to produce high quality, affordable products for the women that loves fashion. Gabriela Perezutti, the designer and visionary for the company, has been accepted as a CFDA member in 2012.
The new site will be Candela’s flagship store and will launch December 2012.
WEDNESDAY ARE WORKING WITH JOHN VARVATOS
John Varvatos started his eponymous fashion house in 1999, debuting his first collection at the end of 2000 which consisted of tailored menswear. The brand now represents an entire lifestyle that includes belts, handbags, footwear, eyewear, limited edition watches and fragrances.
Varvatos credits his early obsession with rock ‘n roll as the catalyst for his interest in fashion; a unifying theme in his design, it is also deeply ingrained in all aspects of the brand. Ad campaigns for the brand have featured such legendary Rock icons as Iggy Pop, Alice Cooper, Velvet Revolver and most recently, Paul Weller & Miles Kane. The collection is currently distributed in all freestanding John Varvatos boutiques including the 315 Bowery boutique in the space that formerly housed the seminal underground music club CBGB.
He first received accolades from the CFDA in 2000 when he was honored with the Perry Ellis Award for Menswear, compounded the following year by winning the 2001 CFDA Designer of the Year award and CFDA’s Menswear Designer of the Year award in 2005.
The new site will launch early 2013.
WEDNESDAY ARE WORKING WITH PROENZA SCHOULER
Wednesday is excited to announce that we are working with Proenza Schouler to redesign and launch their e-commerce site.
Proenza Schouler is a New York based womenswear and accessories brand founded by designers Jack McCollough and Lazaro Hernandez. Named after the designers’ mothers’ maiden names, the brand has seen much success since their debut in 2002. Proenza Schouler was awarded with the inaugural CFDA Vogue Fashion Fund award in 2004 and the CFDA Womenswear Designer of the Year award in 2007 and 2011. The brand launched their wildly successful shoe and accessories collection in 2008 which embodied a sense of wearable luxury that became synonymous with what the brand stands for.
WEDNESDAY IS WORKING WITH JOSEPH
Wednesday is pleased to announce that we are working with Joseph.
Wednesday will work together with Joseph to create the brands first ever digital flagship, offering a unique ecommerce experience, driving interaction, brand awareness and enhancing the brand’s relationship with their customers.
Since its foundation by Joseph Ettedgui in the 70’s, Joseph has established itself as a globally renowned fashion brand. Through out the years Joseph has discovered many new talented designers, uniting them in this multi brand visionary store whilst simultaneously honing their own collection, continually surpassing its customers’ high expectations.
Today, under the new creative direction of Louise Trotter, Joseph is one of the most influential brands within British fashion and ready to launch online within an interactive, functional and creative space. This immersive brand experience will help Joseph create a stronger relationship with its existing customers as well as new ones the world over.
ALEXANDER MCQUEEN IS NOW LIVE
The eagerly anticipated redesign of alexandermcqueen.com is now live.
Innovative, emotional, uncompromising – all words that describe the romantic and provocative fashion of Alexander McQueen, a brand which has become synonymous with modern, British haute couture.
Wednesday has been working together with McQueen to redefine the new digital flagship, which is the online home of Alexander McQueen and contemporary line, McQ, affirming their status as benchmarks in originality, style, and craftsmanship. The redesigned site serves as an international e-commerce storefront, and aims to provide a compelling and immersive brand experience, via rich imagery and dynamic, interactive features.
Visit Alexandermcqueen.com