THE NEW ICONS CAMPAIGN IS NOW LIVE AT H&M
Wednesday are proud to announce that the final instalment of ‘The New Icons’ campaign is now live.
Wednesday, in collaboration with Saturday, brings to life an exciting new campaign for Swedish high-street brand H&M, celebrating ‘The New Icons’ – Joan Smalls, Daphne Groeneveld, Liu Wen and Lindsey Wixson.
The second phase of the campaign is about creating content with social equity as H&M gets up close and personal with the girls, featuring exclusive original content from each icon. The content includes an immersive digital interactions through Instagram feeds, personalised playlists, behind-the-scenes images, one-on-one interviews and much more.
Discover, share and shop at H&M.
MARNI AT H&M IS NOW LIVE
Wednesday is proud to announce the campaign site launch for Marni at H&M.
Showcasing the complete collection in a stimulating virtual environment reminiscent of the in-store experience. The playful collection has a strong modern aesthetic with an eclectic edge, enhanced by unique art direction of curated visual sets, displayed in a concrete infused contemporary design.
The website features a commercial by Academy Award winner Sofia Coppola, starring British actress Imogen Poots and set in exotic Marrakesh, Morocco. Fans will be able to shop directly from the commercial and see the products in real time. Additional exclusive content such as an extended version of the commercial and behind the scenes images, are available to engage consumers to better discover the world of Marni at H&M.
The playful and elegant collection will be available worldwide in 260 stores and online on March 8th. Just in time for Spring!
Follow our cinematic countdown to shop on Marni at H&M.
Marni at H&M
Bringing together the creativity of Consuelo Castiglioni and Sofia Coppola, Marni at H&M delivers a freedom of expression that has been forever synonymous with the brand. The collection demonstrates how a strong fusion of colour and print can be layered to create a unique silhouette.
Wednesdayʼs art direction marries the in-store and online experience, highlighting the aesthetic tenets of the collaboration. The landing page features Sofia Coppolaʼs commercial, from which products may be shopped directly using an interactive timeline.
The collection will be available in selected stores and online from March 8th.
Click here to view the commercial.
BALENCIAGAFRAGRANCE.COM IS NOW LIVE
Following the huge success of Balenciaga’s flagship e-commerce site, Wednesday has once again collaborated with the esteemed Parisian house to launch BalenciagaFragrance.com, the new online home for the new landmark fragrances, ‘Paris’ & ‘L’Essence’. The site celebrates a return to perfumery – a line of business not seen since the launch of ‘Le Dix’ in 1947.
With an aesthetic approach consistent with the flagship site, Wednesday’s design utilises the full width of the browser to make the most of the beautiful campaign imagery, whilst the innovative zoom functionality allows for intuitive navigation and simple cross-platform functionality.
To mark the recent launch of L’Essence, Wednesday invites you to partake in ‘Your L’Essence’, a unique mobile photography competition – a first for the brand. To find out more and to participate, please visit balenciagafragrance.com/news and follow the competition progress on Facebook.com/Balenciaga
MONCLER.COM IS NOW LIVE
Over the past months Wednesday have been working with Moncler on a range of projects launching throughout 2011; the first of these is the new e-commerce website for Moncler.com which went live this week. The site’s unique homepage design reveals new content through an innovative scrolling functionality while showcasing the diversity of the brand by creating a flexible, transparent system which allows the different collections to speak for themselves, helping to tell the story behind each one.
Wednesday’s approach was to create a site intended to elevate Moncler’s rich aesthetic and articulate its creativity. This continues right through to the art direction of the products on a black background, giving Moncler a clear and ownable product-visual aesthetic.
Since the rebirth brought about by chairman and creative director Remo Ruffini in 2003, the brand has gone from strength to strength beyond its origins in the Alps and is now recognised as one of the most creatively innovative and sought after labels in the industry. The new website is the start of a range of digital initiatives Wednesday is working on with Moncler.
See the site at moncler.com