WEDNESDAY ARE WORKING WITH JOHN VARVATOS
John Varvatos started his eponymous fashion house in 1999, debuting his first collection at the end of 2000 which consisted of tailored menswear. The brand now represents an entire lifestyle that includes belts, handbags, footwear, eyewear, limited edition watches and fragrances.
Varvatos credits his early obsession with rock ‘n roll as the catalyst for his interest in fashion; a unifying theme in his design, it is also deeply ingrained in all aspects of the brand. Ad campaigns for the brand have featured such legendary Rock icons as Iggy Pop, Alice Cooper, Velvet Revolver and most recently, Paul Weller & Miles Kane. The collection is currently distributed in all freestanding John Varvatos boutiques including the 315 Bowery boutique in the space that formerly housed the seminal underground music club CBGB.
He first received accolades from the CFDA in 2000 when he was honored with the Perry Ellis Award for Menswear, compounded the following year by winning the 2001 CFDA Designer of the Year award and CFDA’s Menswear Designer of the Year award in 2005.
The new site will launch early 2013.
WEDNESDAY ARE WORKING WITH CALVIN KLEIN
To promote the Global launch of their new underwear line Push Positive, Calvin Klein partnered with Wednesday to create a digital campaign that features model Lara Stone and supports the collection of bras in a variety of interactive mediums.
We designed and developed the Push Positive experience within the Calvin Klein site, which features an explanatory section on the bra as well as guide for each cup size. Wednesday also created an interactive Facebook application that allows users to share and post personalized images, as well as rich media banners that include campaign assets such as the video, shot and produced by Saturday.
Off-line, the Calvin Klein Push Positive launch will be supported in-store with campaign visuals and an in-store iPad application, designed and developed by Wednesday as an interactive sal
es and information tool for associates to use with clustomers. The interactive stations will be set up in select Calvin Klein Underwear stores worldwide.
LIBERTY IS LIVE
Synonymous with luxury and individuality since 1875, Liberty has been working alongside Wednesday to bring the brand to life within the digital space. Framed by Liberty’s celebrated patterns, the expansive emporium is available for purchase straight from the homepage.
Wednesday married quirky historical icons and imagery with an engaging and intuitive user experience, ensuring that Liberty’s rich and illustrious heritage remained fundamental to the creative vision.
Please explore the new store at www.liberty.co.uk
LABELUX IS NOW LIVE
Over the past few months Wednesday have been working with LABELUX Group to develop a brand new online aesthetic across both an external and internal website. We’re proud to announce the launch of the former – labeluxgroup.com, which presents the culture of this modern luxury group.
Headquartered in Switzerland, LABELUX Group has rapidly grown its impressive portfolio of brands over the past few years. The group acquired Belstaff and Jimmy Choo during 2011, to join luxury brands Bally, Derek Lam, Solange and Zagliani.
The new Armani.com is now live
Wednesday is excited to be working with Armani, the leading Italian fashion and luxury goods group. Wednesday is creating a new Armani.com that is bringing to life the range of activity across its broad brand portfolio, in addition to creating five distinct brand worlds within the site for Giorgio Armani, Armani Collezioni, Emporio Armani, Armani Jeans and Armani Junior.
As the first brand to live stream a haute couture show online in 2007, the brand has built a reputation for an innovative approach to communications and digital media – something it is looking to maintain with a digital presence that blends content and commerce with social integration and mobile access.
See the site at armani.com
WEDNESDAY NYC IS OPEN FOR BUSINESS
Wednesday is proud to announce that the agency has opened its doors for business in New York. To deliver enhanced service to the existing suite of clients based in the city Wednesday is also looking for some smart, ambitious and talented individuals to join the exciting set-up. Specifically, Wednesday are recruiting for the following positions:
Creative
Wednesday NYC is currently looking to build its creative team. We are looking for talented individuals who are seasoned Associate Creative Directors, Art Directors or Designers having worked with luxury fashion and lifestyle brands. Must be able to conceptualize design solutions from concept to completion, from stylistic direction to hands on design.
Information Architecture
Wednesday NY is currently looking for talented Information Architects having worked with luxury fashion and lifestyle brands. Must have great understanding of UX and technical innovations and how to merge concept with functionality and have a strategic approach in developing site features and structures. If you possess the above along with a knack for writing detailed documentation please get in touch.
Account Management/ Production
Wednesday NYC is looking to expand its account management and production team and are looking for Junior, Mid-Level and Senior Interactive Account Managers and Producers. This is a highly client-facing role in addition to managing the internal team, meeting deadlines, managing scope and overseeing deliverables. If you’re looking to be part of a growing, creative and innovative studio working with luxury fashion and lifestyle brands, let us know.
If you are interested in applying for any of these roles, then send a cover letter and CV to;
eunsun@wednesday-nyc.com
No recruiters please.
To read today’s article in WWD click here
MR PORTER IS OPEN FOR BUSINESS
MR PORTER – the destination for men’s style – is open for business.
After over a year in the making, MR PORTER is set to revolutionise the online men’s fashion industry, in much the same manner as it’s sister site NET-A-PORTER did for the female audience a decade ago. MR PORTER brings a unique blend of content and commerce – the weekly Journal edited by the renowned Jeremy Langmead, and a curated selection of the most discerning products from a diverse range of prestigious brands available to buy at your desk or on-the-go from anywhere in the world.
Wednesday have worked closely with Natalie Massenet (the visionary Founder of NET-A-PORTER) and her world class team for the last 16 months on the creation of MR PORTER – working across everything from website design to editorial and marketing strategies – and are excited to announce it’s launch.
WEDNESDAY HAVE LAUNCHED ‘HM LOVES LANVIN’
The wait is almost over. Wednesday have launched the Lanvin designer collaboration website on HM.com where visitors can explore ”The Show”, the surreal and spectacular campaign video, directed by Mike Figgis (the man responsible for Leaving Las Vegas and other classic films…) and starring Natasha Poly.
The collection is also unveiled for the first time without question a landmark translation of Alber Elbaz’s talent for wit and fantasy for a wider audience. “I never wanted to do it, because it seemed like giving ideas away like giving a child for adoption….But everything in life is timing. I feel that the world is changing.”
The collection is available to buy online and in stores on 23rd November.
Click here to see the campaign, watch The Show and explore the collection on HM.com
WEDNESDAY ARE WORKING WITH CLEMENS-EN-AUGUST
Wednesday are working with Clemens en August the innovative fashion brand created by Alexander Brenninkmeijer. Clemens en August creates classic mens and womens designs with a Rock’n'Roll twist. The collection uses clean cut, simple lines to create a bold shape with sporadic injections of a conspicuous print or a dusting of gold – and often draws comparisons in style to the early collections of Jil Sander and Helmut Lang.
Alexander is an inspiring entrepreneur selling through twice yearly pop-up store tours throughout 13 countries and online. With advertising purely word of mouth and no brick-and-mortar stores, Clemens en August has a loyal following amongst the creative media and design community.
Clemens en August’s loyalty to high quality in both material and manufacture combined with classic designs, minimalism and interesting detail, and low overheads, creates timeless, unique pieces which come at surprisingly affordable prices.
The new site will be coming soon to www.clemensenaugust.com
Wednesday are working on the launch of the new men’s style destination, Mr Porter.
Without doubt the most exciting announcement within the men’s fashion industry for many years, Mr Porter will be opening for business soon.
Mr Porter is brought to the world by Net-A-Porter – the leading light in the online fashion and luxury world for the past decade, who continue to set the standard in terms of creativity, editorial content, user experience and customer service.
Wednesday are excited to have been working closely with Net-A-Porter from the initial conception of the new business – across the identity, strategy and design of the forthcoming website, set to launch in early 2011.
To read the Mr Porter back story on the business of fashion click here.
Visit MrPorter.com to join the register and be the first to know more.