Marni at H&M
Bringing together the creativity of Consuelo Castiglioni and Sofia Coppola, Marni at H&M delivers a freedom of expression that has been forever synonymous with the brand. The collection demonstrates how a strong fusion of colour and print can be layered to create a unique silhouette.
Wednesdayʼs art direction marries the in-store and online experience, highlighting the aesthetic tenets of the collaboration. The landing page features Sofia Coppolaʼs commercial, from which products may be shopped directly using an interactive timeline.
The collection will be available in selected stores and online from March 8th.
Click here to view the commercial.
LABELUX IS NOW LIVE
Over the past few months Wednesday have been working with LABELUX Group to develop a brand new online aesthetic across both an external and internal website. We’re proud to announce the launch of the former – labeluxgroup.com, which presents the culture of this modern luxury group.
Headquartered in Switzerland, LABELUX Group has rapidly grown its impressive portfolio of brands over the past few years. The group acquired Belstaff and Jimmy Choo during 2011, to join luxury brands Bally, Derek Lam, Solange and Zagliani.
WEDNESDAY IS PLEASED TO ANNOUNCE THE LAUNCH OF THE NEW OSCAR PROPERTIES SITE
Since it’s launch in 2004, Oscar Properties has delivered upon a vision to offer outstanding properties unlike anything else on the market. Working alongside internationally renowned architectural firms, Oscar Properties specialise in the redevelopment of former factories, schools and post-offices. Using a variety of different architectural styles, Oscar Properties offers modern and luxurious homes with heritage and character.
As a continuation of their vision, Wednesday designed a clean, simple and flexible structure, allowing the creativity of the projects to speak for themselves, showcasing the uniqueness of each, whilst maintaining a consistent approach to design throughout.
WEDNESDAY ARE WORKING WITH JUICY COUTURE
Wednesday is working with Juicy Couture as part of the brand’s revitalization and re-design of the e-commerce site. This autumn the brand debuts its new fashion campaign “Couture is Here” that celebrates the evolution of the iconic track suit by tempering it with tailored essentials and a bold, playful yet refined aesthetic.
Wednesday will be working with Juicy to ensure that the brand is re-established as a fashion authority, build a unique home for sub-label – Bird, and to develop a range of branded content formats to help bring the brand to life online.
In addition, Wednesday are working on the strategy and creative development of the new JuicyCouture.com due to launch early in 2012 as well as a range of broader digital initiatives launching later next year.
To visit the current site, visit JuicyCouture.com