Juicycouture.com is now live
Wednesday is proud to announce the launch of juicycouture.com.
The new site exhibits an elevated aesthetic while retaining the essence of Juicy Couture¹s California cool. The introduction of vibrant photography, expressive typography and refined gold and fuchsia accents channels a refined sensibility to appeal to luxury customers. Along with shoppable editorial features, social and editorial content from the Juicy Now Blog has been integrated throughout shopping pages.
The redesign also features custom tools including the Charm Shop that allows shoppers to create their own bracelets one charm at a time. The Monogram tool adds a new level of personalization to the signature Juicy Couture track jacket up to the very color, font and placement of initials. Special attention is paid to the Bird sub brand, which retains a unique look and feel within the holistic Juicy Couture experience.
NARCISORODRIGUEZ.COM IS LIVE
Wednesday is excited to announce the launch of narcisorodriguez.com.
Narciso Rodriguez represents minimalism at its finest, emphasizing clean lines and impeccable tailoring. Based in New York, Narciso’s global approach has dressed everyone from Sarah Jessica Parker to Michelle Obama. After introducing footwear and handbags to his successful ready-to-wear collection last year, the new website marks the launch of eCommerce for the brand.
The digital flagship highlights the breadth of Narciso’s work and inspiration in a clean art direction that simultaneously displays and mirrors his designs. Taking cue from the prominent role of art in the designer’s work, the website doubles as an interactive moodboard. Its navigation is uniquely contained within a static logo and reinforced by large image links to explore content from collections to inspiration galleries. Product photography places shoes and accessories on a literal pedestal and echos the geometric blocking intrinsic to Narciso’s aesthetic.
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PROENZASCHOULER.COM IS LIVE
Wednesday is excited to announce the launch of proenzaschouler.com.
Proenza Schouler’s wearable luxury represents the modern cool of today’s global fashion community. Fusing the revival of early Internet aesthetics with modern elements, the site’s creative direction is at once retro and contemporary. Its interface creates tension by relying on the play between negative spaces, while its simplicity in typeface, color and iconography make the site’s navigation fresh and accessible.
The website’s assets offer a deeper look into the world of Proenza Schouler, including Biography, Boutique, Campaigns, Collection archive images and Special Projects devoted to the brand’s dynamic artist collaborations. In addition to the brand’s covetable handbags and accessories, the launch also marks the introduction of Proenza Schouler Ready-To-Wear within the e-commerce experience.
THE NEW ICONS AT H&M IS NOW LIVE
Wednesday are excited to announce the launch of H&M’s Pre-Summer Campaign – ‘The New Icons’.
‘The New Icons’ showcases a changing of the guard in fashion culture, presenting the freshest faces in the industry and celebrating their personalities and individual style.
In the first phase of the campaign, H&M revealed the four chosen models – The New Icons – that have inspired the Pre–Summer signature collection with their cool off duty style and fresh personalities. Head to hm.com to find out who these young talents are.
Stay tuned for the next phases of the campaign, H&M will get up close and personal with the models by featuring exclusive content about the life of a modern icon and their personal style.
H&M Fall campaign, music video and signature style app are now live
Wednesday-London is happy to announce that we are working, once again, with H&M for the online launch of their Fall 2012 campaign, their first ever music video commercial and a unique Facebook app – Signature Style.
Wednesday has worked closely with the Swedish High-Street colossal & Saturday to assist them in the realization of the campaign heroing the David Lynch-inspired Music Video. The video, directed by Johan Renck, features singer Lana del Rey, performing her rendition of ‘Blue Velvet’.
The Fall 2012 campaign site has been designed to represent the collection within an eccentric atmosphere that is inspired by the key colours of the collection. The fall collection is also showcased in a 360 degree interactive and shoppable lookbook.
Together with H&M’s first music video and the online release of the Fall Fashion 2012 collection, is the launch of the Facebook Signature Style app. The app highlights Lana’s unique style and gives users the chance to share their signature style with friends and fans. The most creative comments win amazing prices including Lana’s latest album and a trip to New York , with the opportunity to meet Lana herself.
Share your signature style here.
BALENCIAGA MOBILE IS LIVE
Wednesday London is pleased to announce that the Balenciaga mobile site is now live.
Wednesday has once again teamed up with the Parisian fashion house to further develop their digital offering by creating a luxury and seamless m-commerce experience that holds true to the Balenciaga creative vision.
The site has been design with inherent mobile functionality that allow users to discover the brand, browse the collections, sign up for the newsletter and ultimately purchase their favorite items wherever they are.
The launch of Balenciaga m-commerce positions the brand ahead of its competitors and provides their customers with a multi-channel offer.
Visit Balenciaga from your mobile.
Armani Tweet Talks is now live
Wednesday London is pleased to announce the #ArmaniTweetTalks initiative.
Wednesday has been working alongside Giorgio Armani to develop the strategic, creative and technical implementation of the first volume of this innovative social content.
Armani Tweet Talks is a series of open discussions between industry insiders and international personalities, aimed to increase the dialogue and debate on Twitter specifically around different fashion topics. This ground breaking project has put Giorgio Armani ahead of its competitors within the social and digital sphere.
The first volume ‘China, The New Fashion Superpower’, featured experts such as Angelica Chung, Editor in Chief of Vogue China, Federico Marchetti CEO / Founder of Yoox.com and Hung Huang, Social Guru. If you missed the tweet by tweet live discussion on the Armani Tweet Wall, you can still watch the highlights of the first volume here.
WEDNESDAY ARE WORKING WITH PROENZA SCHOULER
Wednesday is excited to announce that we are working with Proenza Schouler to redesign and launch their e-commerce site.
Proenza Schouler is a New York based womenswear and accessories brand founded by designers Jack McCollough and Lazaro Hernandez. Named after the designers’ mothers’ maiden names, the brand has seen much success since their debut in 2002. Proenza Schouler was awarded with the inaugural CFDA Vogue Fashion Fund award in 2004 and the CFDA Womenswear Designer of the Year award in 2007 and 2011. The brand launched their wildly successful shoe and accessories collection in 2008 which embodied a sense of wearable luxury that became synonymous with what the brand stands for.
MARNI AT H&M IS NOW LIVE
Wednesday is proud to announce the campaign site launch for Marni at H&M.
Showcasing the complete collection in a stimulating virtual environment reminiscent of the in-store experience. The playful collection has a strong modern aesthetic with an eclectic edge, enhanced by unique art direction of curated visual sets, displayed in a concrete infused contemporary design.
The website features a commercial by Academy Award winner Sofia Coppola, starring British actress Imogen Poots and set in exotic Marrakesh, Morocco. Fans will be able to shop directly from the commercial and see the products in real time. Additional exclusive content such as an extended version of the commercial and behind the scenes images, are available to engage consumers to better discover the world of Marni at H&M.
The playful and elegant collection will be available worldwide in 260 stores and online on March 8th. Just in time for Spring!
Follow our cinematic countdown to shop on Marni at H&M.
Marni at H&M
Bringing together the creativity of Consuelo Castiglioni and Sofia Coppola, Marni at H&M delivers a freedom of expression that has been forever synonymous with the brand. The collection demonstrates how a strong fusion of colour and print can be layered to create a unique silhouette.
Wednesdayʼs art direction marries the in-store and online experience, highlighting the aesthetic tenets of the collaboration. The landing page features Sofia Coppolaʼs commercial, from which products may be shopped directly using an interactive timeline.
The collection will be available in selected stores and online from March 8th.
Click here to view the commercial.