Tory Daily mobile app and the redesign of the Tory Burch blog are now live
Wednesday is proud to announce that the Tory Daily mobile app and the new Tory Burch blog are now live.
The luxury lifestyle brand Tory Burch teamed up with Wednesday to create a new home for their acclaimed blog content. The Tory Blog is not only a hub for the latest Tory Burch styles, it portrays the Tory Lifestyle featuring cultural, travel, entertainment and music articles from their celebrated contributing editors.
Tory Burch’s very first app – Tory Daily – features daily blog articles directly to your mobile device including exclusive shoppable products. Tory Daily maintains the clean, luxury feel of .com while utilising device specific functionality. Users can archive, sort, add to favourites and add to bag – all on the go.
The concept is aimed at integrating content and commerce, and according to Wednesdays’ founder Oliver Walsh, users can shop without ever leaving the blog post — thanks to pop-ups that enable customers to add products on the very page they’re engaging with. Read the entire article on WWD.
Visit the blog here.
Download the app in iTunes App store.