![w_toryburch_post[2]](http://wednesdayagency.com/wp-content/uploads/2012/08/w_toryburch_post2.jpg)
Tory Daily mobile app and the redesign of the Tory Burch blog are now live
Wednesday is proud to announce that the Tory Daily mobile app and the new Tory Burch blog are now live.
The luxury lifestyle brand Tory Burch teamed up with Wednesday to create a new home for their acclaimed blog content. The Tory Blog is not only a hub for the latest Tory Burch styles, it portrays the Tory Lifestyle featuring cultural, travel, entertainment and music articles from their celebrated contributing editors.
Tory Burch’s very first app – Tory Daily – features daily blog articles directly to your mobile device including exclusive shoppable products. Tory Daily maintains the clean, luxury feel of .com while utilising device specific functionality. Users can archive, sort, add to favourites and add to bag – all on the go.
The concept is aimed at integrating content and commerce, and according to Wednesdays’ founder Oliver Walsh, users can shop without ever leaving the blog post — thanks to pop-ups that enable customers to add products on the very page they’re engaging with. Read the entire article on WWD.
Visit the blog here.
Download the app in iTunes App store.
Tory Burch is now live
In partnership with the Tory team Wednesday redesigned the new online home of Tory Burch. The new site design translates the unique Tory Burch aesthetic online in an original and sophisticated manner while maintaining the brand’s balance of aspiration and commercial appeal. Inspired by Tory’s designs, Wednesday enhanced the site’s color and vibrancy with beautiful graphic elements. Clean layouts highlight the products, allowing them to shine and convey the brand whilst simultaneously giving prominence to Tory’s original Tory Blog content. Tory’s voice is present throughout the site, including personal messages in her own handwriting and her redesigned City Guides—a complete list of favorite places to eat, sleep and shop in all the cities where Tory Burch boutiques can be found. All of these elements combine to create a bright, refreshing visual and interactive experience.
Wednesday are working with Tory Burch
Wednesday are working with Tory Burch, the inimitable yet attainable luxury lifestyle brand defined by classic American sportswear with an eclectic sensibility, which embodies the personal style and spirit of its co-founder and creative director, Tory Burch.
Tory Burch blends classic, timeless design elements with modern fashion insights, drawing on an understanding of vintage clothing, fashion history and tailoring accents. Tory’s collections are imbibed with graphic prints, bold colours and ethnic detailing – and her lifestyle vision is absorbed into the aesthetic of the flagship boutiques which are designed as a house in her own home.
Wednesday are working with Tory Burch on the strategic relaunch of ToryBurch.com, which will be online in early 2011.