PROENZASCHOULER.COM IS LIVE
Wednesday is excited to announce the launch of proenzaschouler.com.
Proenza Schouler’s wearable luxury represents the modern cool of today’s global fashion community. Fusing the revival of early Internet aesthetics with modern elements, the site’s creative direction is at once retro and contemporary. Its interface creates tension by relying on the play between negative spaces, while its simplicity in typeface, color and iconography make the site’s navigation fresh and accessible.
The website’s assets offer a deeper look into the world of Proenza Schouler, including Biography, Boutique, Campaigns, Collection archive images and Special Projects devoted to the brand’s dynamic artist collaborations. In addition to the brand’s covetable handbags and accessories, the launch also marks the introduction of Proenza Schouler Ready-To-Wear within the e-commerce experience.