Wednesday have launched the new online home of McQ
Wednesday have launched the new home of McQ by Alexander McQueen. The website showcases the womens pre-fall/winter 2011 collection through a series of short films and stills which will be added to over the forthcoming weeks and months. The site has been built on the micro-blogging platform Tumblr allowing people not only subscribe to follow the updates, but also use the McQ Tumblr theme as the base functionality for their own blog.
As Jonathan Akeroyd, President and CEO of Alexander McQueen told the Business of Fashion; “Because McQ is a new, fresh and energetic collection, we want to talk to its fans through the media they use. McQ will forge links with its customers through social media platforms to create a more direct relationship with them.”