LANVIN LIVE – WEDNESDAY HAVE LAUNCHED THE COUNT DOWN TO THE LANVIN FOR H&M ONLINE FASHION SHOW
This autumn’s H&M designer collaboration is among one of the most anticipated fashion events of the year. The teaser campaign has been comprised of a wealth of video content, a fashion blogger contest for an exclusive video preview and a live digital countdown to the online fashion show.
ZET fashion, a Turkish blogger, won the contest through votes to be the only blog to post an exclusive trailer of the Lanvin for H&M show, starring Leigh Lazark.
H&M have also posted a behind-the-scenes video of model Natasha Poly on the set of a short film commenting on the high quality and luxury feel of the clothes
Alber Elbaz’s aim ‘To see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less.’ is only days away from coming true.
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