WEDNESDAY HAVE LAUNCHED ‘HM LOVES LANVIN’
The wait is almost over. Wednesday have launched the Lanvin designer collaboration website on HM.com where visitors can explore ”The Show”, the surreal and spectacular campaign video, directed by Mike Figgis (the man responsible for Leaving Las Vegas and other classic films…) and starring Natasha Poly.
The collection is also unveiled for the first time without question a landmark translation of Alber Elbaz’s talent for wit and fantasy for a wider audience. “I never wanted to do it, because it seemed like giving ideas away like giving a child for adoption….But everything in life is timing. I feel that the world is changing.”
The collection is available to buy online and in stores on 23rd November.
Click here to see the campaign, watch The Show and explore the collection on HM.com
LANVIN LIVE – WEDNESDAY HAVE LAUNCHED THE COUNT DOWN TO THE LANVIN FOR H&M ONLINE FASHION SHOW
This autumn’s H&M designer collaboration is among one of the most anticipated fashion events of the year. The teaser campaign has been comprised of a wealth of video content, a fashion blogger contest for an exclusive video preview and a live digital countdown to the online fashion show.
ZET fashion, a Turkish blogger, won the contest through votes to be the only blog to post an exclusive trailer of the Lanvin for H&M show, starring Leigh Lazark.
H&M have also posted a behind-the-scenes video of model Natasha Poly on the set of a short film commenting on the high quality and luxury feel of the clothes
Alber Elbaz’s aim ‘To see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less.’ is only days away from coming true.
To visit the site click here
WEDNESDAY ARE WORKING WITH H&M ON THEIR LATEST DESIGNER COLLABORATION – LANVIN FOR H&M
Wednesday are working with H&M on their latest designer collaboration – with the renowned fashion house Lanvin.
Lanvin’s artistic director Alber Elbaz and menswear designer Lucas Ossendrijver will be translating the dream they create for Lanvin to a bigger audience. As Alber Elbaz puts it: “I loved the idea that H&M was going luxury, rather than Lanvin going public. I thought it was a smart idea, so I say “I do”.”
Watch the first teaser for the forthcoming film, released on November 2nd, here - and stay tuned for the next installment.