Juicycouture.com is now live
Wednesday is proud to announce the launch of juicycouture.com.
The new site exhibits an elevated aesthetic while retaining the essence of Juicy Couture¹s California cool. The introduction of vibrant photography, expressive typography and refined gold and fuchsia accents channels a refined sensibility to appeal to luxury customers. Along with shoppable editorial features, social and editorial content from the Juicy Now Blog has been integrated throughout shopping pages.
The redesign also features custom tools including the Charm Shop that allows shoppers to create their own bracelets one charm at a time. The Monogram tool adds a new level of personalization to the signature Juicy Couture track jacket up to the very color, font and placement of initials. Special attention is paid to the Bird sub brand, which retains a unique look and feel within the holistic Juicy Couture experience.
WEDNESDAY ARE WORKING WITH JUICY COUTURE
Wednesday is working with Juicy Couture as part of the brand’s revitalization and re-design of the e-commerce site. This autumn the brand debuts its new fashion campaign “Couture is Here” that celebrates the evolution of the iconic track suit by tempering it with tailored essentials and a bold, playful yet refined aesthetic.
Wednesday will be working with Juicy to ensure that the brand is re-established as a fashion authority, build a unique home for sub-label – Bird, and to develop a range of branded content formats to help bring the brand to life online.
In addition, Wednesday are working on the strategy and creative development of the new JuicyCouture.com due to launch early in 2012 as well as a range of broader digital initiatives launching later next year.
To visit the current site, visit JuicyCouture.com