JOHNVARVATOS.COM IS LIVE
Wednesday is pleased to announce the launch of JohnVarvatos.com
The new site takes inspiration from the brand’s rich heritage in New York and the textural and vintage details that distinguish its in-store environment. The site’s information architect and art directional styles hero the multiple collections within the brand bringing each of their identities to the fore: John Varvatos Collection, John Varvatos U.S.A. and Boys, Converse by John Varvatos and Fragrance.
A new editorial destination, Style Substance, showcases an ongoing series of profiles on men whose creativity and dedication to their work follows in the spirit of John Varvatos’ own approach to his craft. Style Substance launched with features on Pete Cashmore, Michael Chernow, comedian Anthony Jeselnik, Vincent Piazza, athlete Nick Swisher and Michael Voltaggio. A launch event attended by the talent showcased the new site via iPad in New York’s West Village on February 5th.