WEDNESDAY HAVE LAUNCHED THE NEW ONLINE HOME OF JOHN LOBB
John Lobb has been making the finest shoes and boots for gentlemen since 1866 in London and 1902 in Paris. Its rich heritage is reinforced by timeless qualities of craftsmanship, service and style – attributes that are now available to a wider international John Lobb audience. The company continues to maintain its bespoke shoe-making tradition in Paris, while also retaining core bespoke principles in the manufacture of its expanding ready-to-wear collection of shoes and leather goods.
The new John Lobb website is a home which reflects the timeless style and unique heritage of the brand, whilst maintaining a distinctly British humour, allowing visitors to easily explore the brand and it’s unrivalled range of luxury products and services.
In addition, Wednesday has worked with John Lobb to create a new Global Advertising campaign – the ’190 Steps’. A nod to the exceptional craftsmanship of the company – it takes 190 Steps to create every pair of John Lobb shoes – the campaign explores the story behind this process and the remarkable talent of the John Lobb craftsmen who are responsible for one of the world’s few true luxury products. To learn more visit www.JohnLobb.com/190-steps/
Wednesday are working with the world’s most prestigious shoe and boot maker – John Lobb.
Established in 1851 and now owned by the Hermes Group, John Lobb is a brand without parallel and whose products are renowned for being created with only the finest materials, design and craftsmanship.
Wednesday are working with John Lobb to re-launch johnlobb.com in the fall of 2010.
Wednesday have also been working closely with their sister agency Saturday, on the creation of a new, global communications campaign which will coincide with the website re-launch.
To view the existing site visit www.johnlobb.com