Long-time client Tory Burch reached out to Wednesday to create an entire suite of brand and communications applications for Tory Sport, their all-new activewear collection. Featuring the distinctive Tory Burch aesthetic, and inspired by the grace, strength and movement of female athletes, Wednesday’s work brought to life the new collection across the brand’s wide array of integrated channels.
Tory Sport combines the elegance and refinement of not just the brand’s historical aesthetic, but of the modern woman and her individual sophistication. Wednesday created a bold logo and visual language that communicated refinement and distinction. Core brand colors, including navy, Klein blue, white, Kelly green and red permeated various applications including bags, packaging materials and hang tags.
The agency continued their partnership with Tory Sport by collaborating on the SS’16 brand campaign. The imagery and film assets capture the graphical product designs set against a summers blue landscape of ocean meets sky. The campaign was shot in Malibu, California and features model Constance Jablonski, returning for a second season.
Wednesday helped bring the new brand to life with iconic imagery and film depicting the ‘elegance of sport’. The launch FW’15 campaign was shot on location in Southampton, featuring model Constance Jablonski. These assets are used to enrich the shopping experience both in-store and via the e-commerce site, and raise awareness of the new brand via social channels, digital marketing efforts and as printed collateral.
For the digital flagship - TorySport.com, Wednesday designed a mobile-first shopping experience. The site’s visual narrative mirrors the Tory Sport collection by combining innovative features with stylish design, presenting a highly functional, yet elegant vision of activewear.